A new café with a very special purpose has opened on Anse Mamin Beach. Jade Mountain & Anse Chastanet have joined forces with HelpAWS to bring the new Puppy Café to life, creating a place where guests and visitors can enjoy a coffee, meet some of Saint Lucia’s rescue puppies – and perhaps even find a new member of the family.
The partnership also has a special family connection. HelpAWS was founded by Charlene Troubetzkoy, daughter-in-law of Jade Mountain and Anse Chastanet owner Karolin Troubetzkoy, and has grown into an important animal welfare organisation rescuing, rehabilitating and finding homes for stray and abandoned animals in Saint Lucia. While there is a family connection, the resorts’ support for the Puppy Café goes well beyond that relationship. Its mission is simple – to improve animal welfare, encourage responsible adoption and create positive connections between visitors and the local community. These are values that Jade Mountain and Anse Chastanet have championed for many years.
The HelpAWS Puppy Café offers guests and visitors a chance to enjoy coffee, sandwiches, smoothies and desserts while spending time with rescue puppies, and perhaps falling in love with one enough to give it a forever home. All of the puppies are part of the HelpAWS rescue programme and are available for adoption. A percentage of every purchase supports HelpAWS and its work rescuing, treating, feeding, and rehoming animals from Saint Lucia.
The Troubetzkoy family of Jade Mountain and Anse Chastanet helped bring this idea to life by providing the location for the cafe, supporting its construction and dedicating members of the hotel team to assist with its operation.
Karolin Troubetzkoy, owner of Jade Mountain and Anse Chastanet, said: “There is, of course, a very special family connection for me because HelpAWS was founded by my daughter-in-law Charlene. I have watched with enormous admiration as she and her team have built an organisation that has transformed the lives of so many animals. But our support for the Puppy Café is about much more than family. We genuinely believe in what HelpAWS is doing and in the importance of responsible animal welfare in Saint Lucia. At Jade Mountain and Anse Chastanet, we have always believed that tourism should make a positive contribution to the island we call home, and this initiative fits beautifully with that philosophy. And there is something rather wonderful about giving our guests the opportunity to meet these puppies. They may come in for a coffee and a cuddle – and perhaps leave Saint Lucia having found a new member of the family.”
The Puppy Café reflects the resort’s long-standing commitment to responsible tourism and community partnerships, creating an experience that allows visitors to make a positive impact during their stay while supporting animal welfare in Saint Lucia.
For further press information, please contact one of the team at Grifco PR on 020 7385 7090 or email jademountain@grifcopr.com
About HelpAWS:
HelpAWS (Help Animal Welfare St. Lucia) is a registered non-profit animal welfare organisation dedicated to improving the lives of animals across St. Lucia. Founded in 2014, the organisation rescues, rehabilitates and re-homes stray, abandoned and injured dogs and cats while tackling the root causes of animal homelessness through education and high-volume spay and neuter programmes. HelpAWS envisions a future where every adoptable animal has a safe, loving home and where compassionate, responsible pet ownership is the norm. Through local community outreach and international adoption partnerships, HelpAWS has helped thousands of animals receive lifesaving care and the opportunity for a second chance. www.helpaws.com
About Jade Mountain, St. Lucia
Designed by the visionary architect and owner, Nick Troubetzkoy, Jade Mountain is a testament to architectural brilliance, perched majestically on the hills overlooking the iconic Pitons. The resort comprises 24 open-air Infinity Pool Sanctuaries and 5 Sky Whirlpool Suites, each a meticulously crafted masterpiece that blends seamlessly with the natural surroundings. The setting is nothing short of spectacular, overlooking the Pitons World Heritage Site and surrounded by a sprawling 600-acre estate with two pristine beaches, five gourmet restaurants, two tranquil spas, and even a chocolate laboratory. Notably, the resort’s commitment to sustainability shines through, with 40% of its food sourced from its organic farm
